As more customers seek to cultivate their outdoor spaces, the digital marketplace has become an essential tool for connecting garden center businesses with garden enthusiasts. This session will help attendees navigate the evolving digital landscape and determine how to sell plants and landscape products online. From designing an inviting virtual storefront to leveraging social media to showcase seasonal blooms and backyard inspiration, this session is sure to inspire you. Learn how to anticipate customer needs, translate the beauty of your nursery into compelling online content, and turn browsers into buyers.
Registration is required.
Cost: $75 in advance, $90 after August 7 | Purchase three or more sessions, receive $10 off each session.
CEUs: This workshop qualifies attendees to earn 1.0 FNGLA CEU credits.
