Speakers

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Bill Arman Bill Arman

The Harvest Group
Bill Arman each bring over 50 years of experience in the Green Industry. He began his career at ValleyCrest Companies, where he rose from apprentice gardener to Regional Vice President of Southern California, overseeing a $25 million maintenance portfolio and managing more than 600 employees.

Brian Bahder Brian Bahder

UNIVERSITY OF FLORIDA
Dr. Bahder specializes in insect vector ecology, specifically in vector discovery of new and emerging pathogens that cause economic loss in agricultural and ornamental cropping systems

John Ball John Ball

SOUTH DAKOTA STATE UNIVERSITY
John Ball is professor for South Dakota State University and serves as extension forestry specialist

Paul Bartley, III Paul Bartley, III

AUBURN UNIVERSITY
Paul is an assistant professor in the Department of Horticulture at Auburn University, specializing in Landscape Environmental Stewardship.

Kevin Battistoni Kevin Battistoni

HUNTER INDUSTRIES
Kevin Battistoni is the National Customer Experience Manager for Hunter Industries' global irrigation and outdoor lighting manufacturing. Based out of the Chicagoland area and baptized in sprinkler water, this fourth-generation irrigator spent two decades in family business

Chris Beytes Chris Beytes

BALL PUBLISHING
Editor-in-Chief of GrowerTalks and Green Profit magazines and author of the widely read weekly e-newsletter Acres Online, which reaches nearly 30,000 horticulture industry members in more than 60 countries.

Robert Bowden Robert Bowden

HARRY P. LEU GARDENS -RETIRED
Robert Bowden has had a fifty-year career in botanic garden management and historic property restoration.

Doug Buma Doug Buma

BUMA SOLUTIONS
Doug has owned, led, and consulted with numerous organizations that have experienced remarkable growth and development, resulting in sales increases of 100-400%, the largest growing to over $30M in annual sales.

Seth Buma Seth Buma

BUMA SOLUTIONS
Owner of Buma Company, with over 10 years of experience building and growing businesses in the landscape industry.

Julie Campbell Julie Campbell

UNIVERSITY OF GEORGIA
Dr. Julie H. Campbell’s research and Extension work revolves around various issues, including consumer preferences, buyer perceptions, marketing strategies, and best management practices.

Ryan Cruz Ryan Cruz

Keystone Ecological

Michael Dukes, Ph.D. Michael Dukes, Ph.D.

UNIVERSITY OF FLORIDA
Dukes is also the Director of the Center for Land Use Efficiency. He leads a multidisciplinary group of faculty whose mission is to conduct interdisciplinary research and provide science-based education on urban landscape practices to protect and conserve Florida's natural resources.

Jeb Fields Jeb Fields

UNIVERSITY OF FLORIDA
Dr. Jeb Fields is a UF production horticulturist serving Florida's nursery industry, addressing soilless substrate science, irrigation & fertilizer management, whole plant-water relations and plant abiotic stress physiology.

Ansley Foreman Ansley Foreman

INTRIGUE MEDIA
With three years at Intrigue, Ansley has gained a solid foundation in digital strategy, where she empowers entrepreneurs to achieve their goals and grow their businesses with confidence.

Erik Friedli Erik Friedli

GARDEN CENTER CONSULTANTS
Erik Dietl-Friedli has worked in Garden Retail for over 35 years helping both small and large garden centers exceed goals and gain national prominence.

Ben Gandy Ben Gandy

ENVISOR CONSULTING
Partner of Envisor Consulting, Ben Gandy has worked with companies around the nation to develop operating systems and implement strategies that have fueled profitability, propelled market leadership and lead to successful transitions.

Keenan Gardner Keenan Gardner

JOHN MINI DISTINCTIVE LANDSCAPES
Keenan Gardner is a Design Sales Rep. at John Mini Distinctive Landscapes. He holds a bachelor’s degree in Landscape Architecture from the SUNY College of Environmental Sciences and Forestry (ESF) where he focused on subjects ranging from urban systems design and garden horticulture.

Stephanie Generotti Stephanie Generotti

OGLETREE DEAKINS
Stephanie is an effective advocate for clients and efficiently works with clients to deliver pragmatic and thoughtful solutions in all aspects of labor and employment matters ranging from counseling services to litigation matters.

Rayne Gibson Rayne Gibson

TAPROOTS HORTICULTURE CONSULTING
Rayne is a graduated of Louisiana State University with a Bachelor of Science in horticulture. He sought out various opportunities to broaden his expertise and over the years, he gained comprehensive knowledge of running a nursery and witnessed it grow from 10 to well over 100 acres.

Rhonda Gracie Rhonda Gracie

UNIVERSITY OF NORTH FLORIDA

Lynn Griffith, Ph.D. Lynn Griffith, Ph.D.

LYNN GRIFFITH TROPICAL PLANT & SOIL EXPERT INC
Lynn Griffith, tropical plant and soil expert, has served as a horticultural consultant for the past 42 years throughout Florida, the United States, and in 34 countries throughout the world.

Mark Hoffman Mark Hoffman

AUBURN UNIVERSITY
Mark Hoffman, Ph.D., is an assistant professor of mechanical engineering at Auburn University where he specializes in advanced powertrain systems.

Basil Iannone Basil Iannone

UNIVERSITY OF FLORIDA
Basil Iannone is Associate Professor and State Extension Specialist, Urban and Residential Landscape Ecology

Eryk Jadaszewski Eryk Jadaszewski

EVERGLADES NATIVE DESIGNS
Eryk Jadaszewski is a designer and owner of Everglades Native Designs.

Ed Laflamme Ed Laflamme

THE HARVEST GROUP
Ed Laflamme bring over 50 years of experience in the Green Industry. Ed is a Landscape Industry Certified (LIC) professional and author of the bestselling book Green Side Up: Straight Talk on Growing and Operating a Profitable Landscaping Business!.

Claire Lewis Claire Lewis

UNIVERSITY OF FLORIDA
Claire Lewis leads the Florida-Friendly Landscaping™ Program (FFL) as a state specialized agent. She graduated with a master’s in landscape architecture from the University of Florida and was a practicing landscape architect before joining FFL in 2011.

Dan Mabe Dan Mabe

AMERICAN GREEN ZONE ALLIANCE® (AGZA)
Dan Mabe is founder of the American Green Zone Alliance® (AGZA) comes from the gas-powered landscape maintenance industry. Dan has devoted over two decades to developing and applying clean battery technology for the grounds maintenance industry.

Natalie Mc Ewan Natalie Mc Ewan

OGLETREE DEAKINS
Natalie L. McEwan concentrates her practice in the area of immigration. She handles all aspects of immigration law, including applications for non-immigrant visas, immigrant visa consular processing, employment-based and family-based immigrant petitions, PERM, applications for change of status and extension of stay and applications for adjustment of status and U.S. Citizenship. Natalie also provi

Mark Mini Mark Mini

JOHN MINI DISTINCTIVE LANDSCAPES
Mark Mini grew up in and around the indoor landscape industry and today serves as the President at John Mini Distinctive Landscapes. Prior to this role, he was the team’s Vice President of Operations for 8 years after completing his Master of Business Administration (MBA) at Columbia University.

Brooke Moffis Brooke Moffis

UF/IFAS
Brooke Moffis is a Ph.D. student, UF/IFAS School of Natural Resources and Environment; and Extension agent III, M.S., residential horticulture for UF/IFAS Extension Lake County, Tavares FL.

Michael Prevost Michael Prevost

HINES, INC.
One of the premier irrigation consultants in the Southeast United States and Internationally for water conservation in urban landscapes, entertainment, community and golf developments

Rachel Reynolds Rachel Reynolds

DREAMSCAPES
Rachel is an accomplished visual merchandiser with a passion for creating beautiful, immersive gardens. Formerly a visual merchandiser at Buchanan’s Native Plants, one of Houston’s premier garden centers.

Craig Reynolds Craig Reynolds

CRAIG REYNOLDS DESIGNS
Craig Reynold has served as a landscape architect for over 20 years. He has a Bachelor of Fine Arts from The Ohio State University and Master of Landscape Architecture from the University of Florida. During his career he spent seven years with Raymond Jungles Design Studio.

Carson Smith Carson Smith

O'NEIL'S TREE SERVICE
Carson Smith is a partner and chief operations officer at O’Neil’s Tree Service in Palm Harbor, FL. As operations officer, his duties include training, advancing safety, and managing crews to provide the highest standard of tree care.

Rob Sproule Rob Sproule

SALISBURY GREENHOUSE
Rob Sproule is the Co-Owner and Visionary of Salisbury Greenhouse, a renowned Top 100 Independent Garden Center in Alberta, Canada. He's an internationally recognized industry strategist, a prominent speaker, leadership coach, and author of four gardening books.

Nick Taylor Nick Taylor

UNIVERSITY OF FLORIDA
Dr. Taylor works with the Program for Resource Efficient Communities (PREC) and the Center for Land Use Efficiency (CLUE) as an IFAS State Specialized Extension Agent.

Bryan Unruh Bryan Unruh

UF/IFAS WEST FLORIDA RESEARCH & EDUCATION CENTER
Bryan Unruh, Ph.D., serves as the Associate Center Director and a Professor at the UF/IFAS West Florida Research and Education Center.

David Williams David Williams

GARDEN CENTER CONSULTANTS
Dave Williams is a fourth-generation garden center owner and former president of the Garden Centers of America (GCA). Dave directed Williams Nursery in Westfield, NJ, for nearly four decades, transforming it into a thriving hub for plant lovers and horticultural enthusiasts. Under his leadership, Williams Nursery became known for its diverse plant selection, innovative gardening solutions, and exc