User Profile

GARDEN CENTER CONSULTANTS

Dave Williams is a fourth-generation garden center owner and former president of the Garden Centers of America (GCA). Dave directed Williams Nursery in Westfield, NJ, for nearly four decades, transforming it into a thriving hub for plant lovers and horticultural enthusiasts. Under his leadership, Williams Nursery became known for its diverse plant selection, innovative gardening solutions, and exceptional customer service. Dave’s deep horticultural knowledge, combined with his ability to forecast trends and expand the community, propelled the nursery to new heights of success. Dave’s expertise extends beyond the nursery, as he has consulted on horticulture for high-end projects and provided insights for numerous garden centers nationwide. He has been a prominent speaker at garden events and a guest on various news programs, sharing his passion for plants and gardening with a wider audience. His engaging and educational communication style has made him a beloved figure in the horticultural community. Throughout his career, Dave has been committed to sustainability and organic practices, reflecting his dedication to environmental stewardship. He has used his photography skills, particularly with his OM-1 camera, to capture the beauty of nature and share it with the community through social media, using hashtags like #plantsofworth and #feralflowerphotography. Today, Dave is excited to bring his extensive experience and innovative ideas to Garden Center Consultants. By partnering with Erik Dietl-Friedli, he aims to help garden centers across the country achieve peak performance, profitability, and personal fulfillment. Together, they provide a comprehensive suite of services, from strategic planning and trend forecasting to staff training and visual merchandising, ensuring that garden centers not only thrive in a competitive market but also enjoy a balanced and successful business journey.